Everyone knows that the arrival of COVID-19 has accelerated digitization processes in many companies and institutions globally. The limitations of movement and the progressive but slow reincorporation to the workplace have pushed Google to incorporate the possibility of making appointments online through its Google My Business tool. We tell you how.
A functionality that until now was only available to a few
Because although this new addition to Google My Business is a feature that will be very useful for many companies and institutions, it is not entirely new. Some specific businesses, such as restaurants, already had it. Thus, the restaurants had the possibility of incorporating the Google reservation system, linking their own or indicating the third-party platform, such as Just Eat, Booh Food, etc.
Now, the same possibility is available for almost all types of companies. Of course, while the possibility of indicating an external link is automatic, it is not adding Google’s own reservation system. This option requires validation by the North American giant, and will gradually be released by sector.
Google my Business, the best ally for local SEO
The new feature will appear directly in the company tab in the current search, but also as a featured service. So, if you have this option, do not think about it: it is time to configure it. Or contact your Google My Business agency to take care of everything.
Specific extensions continue to combat the impact of the pandemic
But not only is this the novelty that Google has prepared for companies. Given the critical situation of many businesses that lived from their presence at the foot of the neighborhood, Google My Business has enabled a new management area so that those stores that need it, can indicate their customers how to support them.
The move is part of a much broader set of measures – to which Facebook has also joined – to link companies and customers at such a delicate moment. Now, from the management panel of your Google My Business profile you can choose possible products and offers that users can purchase, as well as ideas, suggestions and donations to show support for the trade.
An appendix, what software to use to make appointments online in Google My Business?
“Sometimes it is not as simple as’ open ‘or closed'”, they indicate in the press release to release the functionality. Therefore, Google claims to be expanding the network of connectors available to enable the reservation directly from the search engine. However, for different types of businesses, there is still no specific platform to work with.
In that niche, at Onion Studio we have discovered youcanbook.me, which has a wide range of functionalities so that any user can make an appointment or book with the agency. Our experience, at the moment, cannot be better … we will tell you more about it soon!
- Google’s new tools help businesses during COVID-19, en Google
- Google My Business Allowing Service Businesses to Book Appointments Online, en Small Business Trends
- Here’s How to Use A Google My Business Appointment URL, en Review Trackers